Packaged in KlaCup Natural Kraft®, product is available in pet shop chains across Brazil
São Paulo – Imagine a paper vase where grass grows from popcorn, which can be consumed by your pet and, better still, is rich in fibers, nutrients and mineral salts. The innovation, available in various pet shop chains across Brazil, was created by Márcio Alexandre, an agricultural engineer also known as “Dr. Plant.” Klabin’s KlaCup Natural Kraft® paperboard was chosen to package the product, which adds sustainability to the product, once again reinforcing its versatility and efficiency.
For this initiative, Klabin, Brazil’s largest producer and exporter of paper for packaging and sustainable solutions in paper packaging, has innovated in the application of KlaCup Natural Kraft®, creating an ideal product for the preservation and sale of contents, with the lid made from paper as well.
“Ever since its launch, the quality and product features of KlaCup Natural Kraft® have won over several countries around the world, being used in diverse applications, including this innovation, which underscores the versatility of our product and opens new avenues and opportunities in paper packaging,” said André De Marco, Product and Market Development Manager at Klabin.
In addition to being sustainable, the solution is healthy for pets and helps with digestion. The product is easy to use: just remove the seal from the packaging and water it every day. The grass will sprout in a few days. After the grass has grown, your pet can eat it directly from the paper vase.