In a seminar organized by AmCham, the Sustainability Director of JBS Brazil also explains how Green Offices operate, assisting producers in making their farms more sustainable
On Tuesday, September 26th, Correia, the Sustainability Director of JBS Brazil, advocated for the creation of a mandatory national cattle traceability program. During a seminar organized by AmCham Brazil in São Paulo, Liège talked with representatives of the US government about initiatives aimed at combating illegal deforestation. In addition to emphasizing traceability, she underscored the importance of collaborating with rural producers to promote more sustainable livestock farming practices.
“For over a decade, JBS has invested in monitoring systems to ensure compliance with our Responsible Purchasing Policy. However, this is a challenge that no one can tackle alone. This is why we have championed the importance of a mandatory national traceability system as the definitive solution to combat illegal deforestation,” Liège stated.
She participated in a meeting with representatives from Brazilian and American companies, which was part of the agenda of John Kerry’s team, the US President’s Special Envoy for Climate. The White House delegation was led by David Thorne, senior advisor to Kerry’s Cabinet, and the visit aimed to explore business opportunities and exchange experiences and initiatives related to green technology.
During the panel discussion on Forests, Bioeconomy, and Sustainable Economy, Liège shared insights into the strategies and models employed to advance more sustainable livestock farming practices and eliminate illegal deforestation. “We contribute to transitioning farms so that they can produce food in a more sustainable manner,” she stated.
Liège Correia also highlighted the commendable work carried out by the Green Offices, a program started by JBS, offering free technical support to ranchers seeking to enhance the efficiency and sustainability of their properties while addressing environmental concerns. This program also connects farmers with financial institutions providing access to credit. Currently, there are 19 operational Green Offices capable of serving properties across Brazil, with one more set to open by the end of the year.
“We have a vast universe of 6.5 million rural properties. Many producers recognize the importance of their role in promoting sustainability in farming. We must support these producers in transitioning to low-carbon livestock farming and reach out to those who may not yet fully grasp the emergency we’re facing,” Correia remarked.
Since May 2021, when this initiative began, 6,700 farms have become compliant with current regulations, allowing 2.45 million head of cattle to reintegrate into the JBS supply network. Approximately 2,000 hectares have been earmarked for reforestation, and the expectation is to end 2023 with support for more than 8,000 properties. So far, 18,700 producers have reached out to the Green Offices.
The visit by the delegation from the US Special Presidential Envoy for Climate, which began on Monday, September 25th, in São Paulo, will continue on Wednesday, September 27th, and Thursday, September 28th, in Rio de Janeiro.
