Mexico City, Mexico – BYD, the world’s leading manufacturer of new energy vehicles, unveiled its luxury sedan HAN EV and all-electric SUV TANG EV at a test drive event in Mexico. In addition, BYD announced its partnership with eight local dealers: Grupo Continental, Grupo Cleber, Grupo Dalton, Grupo Excelencia, Grupo Farrera, Grupo Fame, Liverpool, and Grupo del Rincón. The global enterprise is expected to expand its local presence in the country and introduce its top-of-the-line new energy vehicles (NEVs) to the Mexican market in 2023.
Zhou Zou, Country Manager of BYD Mexico, stated, “We are happy with this new step BYD is taking in Mexico. We want to be a long-term partner with projects that promote zero-emission solutions in the country. BYD Mexico now boasts more than 9 years of local experience, achieving significant milestones in new energy taxis, trucks, and forklifts. Today marks a new milestone for BYD, and we will bring new energy passenger vehicles to Mexican users in the first half of 2023.”
During the event, the media invited had the opportunity to test drive the vehicles on a professional race track, experiencing two electric models equipped with the latest technologies developed by BYD, which have already attained global recognition.
As BYD’s flagship Sedan, HAN EV comes equipped with BYD’s revolutionary Blade Battery, which offers outstanding performance in terms of safety and range. With a 0-100km/h sprint time of just 3.9 seconds, participants were allowed to enjoy the incredible handling experience of electric vehicles.
HAN EV also provides users with a luxury experience for its smart music cockpit with HiFi-class custom Dynaudio audio system. The interior features solid wooden panels, high-quality Napa leather seats, aluminum trims, and an impressive 15.6-inch rotating touchscreen which allows users to enjoy the journey at one click.
The BYD TANG SUV represents a new design era for BYD. BYD’s international design team, led by the renowned designer Wolfgang Egger, has brought together luxury-class textures with materials to create a powerful, dynamic-looking SUV. The seven-seat electric SUV offers an unprecedented 1,655L of cargo space behind the front row seats, while 60/40 split, fold-flat rear seats increase the flexibility for users to bring all their gears along on their adventure.
Neva Zhang, the Commercial Director of BYD Mexico, noted that BYD is excited to grow its global market presence in Mexico. “To cope with industrial transformation and ever-changing consumer trends, BYD will continue to focus on technological innovation”, said Zhang, “In addition, we will always respond to people’s pursuit of a better life with advanced technologies and diversified products.”
Electromobility is an environmental and economic trend. In Mexico, 50% of polluting emissions are generated from the use of electricity and transportation, with one-fifth stemming from transportation emissions, according to Statista, a global data collecting platform. Thus, reducing the emissions generated by motor transport must be a priority in the future.
For over 20 years, BYD has provided excellent sustainable electric vehicles experience to global users. On November 2022, BYD hit a new milestone with the 3 millionth NEV produced. By working with local partners, BYD will build a localized sales and service system, to ensure better consumer experiences for Mexican users.